McCartney Multimedia Newsletter (Volume 40)

June, 2021

Hello again Dear Readers!
We sincerely hope you’re doing well, and that we are all rounding the corner back towards a new normal. We used 2020 to hone new skills and have spent considerable time looking into ways for businesses and artists alike to utilize our new tools, technology and services and thrive during this challenging time.
Our focus was “PIVOT.” How best to adapt to this new global online environment?
So, grab a cuppa tea and read all about our new digital solutions. Let’s get started!

McCartney Multimedia presents : NFTs

NFT Production & Auction Services with our partners Oasis Digital Studios Limited

OKAY, LET’S START WITH THE BASICS. WHAT IS AN NFT? WHAT DOES NFT STAND FOR?

NFT = “Non-fungible token” which more or less means that it’s unique and can’t be replaced with something else. Think “non-FORGEABLE.” For example, a Bitcoin (just like a dollar) is fungible — trade one for another Bitcoin, and you’ll have exactly the same thing. A one-of-a-kind trading card, however, is non-fungible. If you traded it for a different card, you’d have something completely different.

In other words, think of these new “digital artworks” as non-forgeable Mona Lisas or non-copyable Babe Ruth baseball cards. Because they have extremely long serial numbers and reside on the “blockchain” they are impossible to copy… think of it like trying to print out a video and share it…it just can’t be done.

NFTs are essentially smart contracts utilizing the blockchain to make sure specific conditions are met before processing an immutable transaction. In practice, the primary use of that feature at this time is to validate transactions and record ownership of the NFT.

Meanwhile, in the music world, producers are releasing sample packs and exclusive music via NFTs.

One potentially lucrative future application of NFTs might be concert tickets. Given that NFTs are smart contracts, the blockchain could validate rules for tickets to set a ceiling on resale prices and how often a ticket can change ownership before the show.

Through our partnership with Toronto based Oasis Digital Studios, we are in a position to offer your art, experiences, photography, recipes and short form video clips to the ever-growing world of NFT collectors. If you have created and own the copyright to art, photography, recipes or “unobtanium” once-in-a-lifetime images or experiences that you would like us to consider producing, representing and auctioning on the NFT blockchain, please CONTACT US

Introducing The First Beatle on The Blockchain
THE LOST WEEKEND NFT COLLECTION from May Pang

ONE OF THE MOST RECOGNIZED FACES OF THE 20TH CENTURY - WHOSE MUSIC CHANGED THE WORLD - COMES ALIVE IN THE NEW #MayPang DIGITAL #NFT DROP. https://MayPangGallery.com

PRESS RELEASE TORONTO, ON and VANCOUVER, BC and ERIE, PA and LOS ANGELES, CA and NEW YORK, NY / ACCESSWIRE / May Liquid Avatar Technologies Inc. (CSE:LQID)(OTC PINK:TRWRF)(FRA:4T51), ImagineAR Inc. (IP)(IPNFF), McCartney Multimedia Inc. and Oasis Digital Studios proudly announce a truly historical collaboration, revealing new and some never-before-seen photos of Rock Legend, John Lennon, as part of an exclusive group of 15 limited-edition photographic and animated NFTs with AR enhancements, that recount the original inspiration of John’s Walls and Bridges album cover art. Music enthusiasts and John Lennon fans will be able to purchase these NFTs in two special offerings, as original format, variations, and cinematics, gaining digital ownership of a representation of a very personal time in his life. Most of these photos have never been seen publicly before and have been preserved as part of music history.

“I’m proud to share these portraits of John, which became the inspiration for the Walls and Bridges album artwork as NFTs, allowing music fans and collectors the opportunity to own a piece of music history,” said May Pang, artist, and ex-partner of John Lennon. “I have kept them in my personal collection for almost 50 years and I am excited to present them in this new and innovative form. I know that John, a man of music and art who was always well ahead of his time, would have been excited to experience the emergence of NFTs.”

“We are very excited to launch this historical collaboration showcasing, through NFTs and augmented reality, an amazing time in John and May’s life and work together,” stated David Lucatch, Managing Director of Oasis and CEO of Liquid Avatar. “It’s been an honor to work with May to share this personal collection of hers during a very cherished time in her and John’s life and open them to music fans around the world as cinematically enhanced NFTs. We’re grateful and honored to be able to bring these iconic photos to millions of John’s fans around the world.”

>>Not sure how to buy an NFT?<<

Walls and Bridges Album Cover Artwork – The Unknown Story.

The album cover for Walls and Bridges featured some of John Lennon’s childhood drawings, including one portraying a game of football, specifically the goal scored by George Robledo in the 1952 FA Cup Final. That drawing also featured Newcastle United’s number 9, Jackie Milburn; as a child, John lived at 9 Newcastle Road and it, along with his birth date, October 9th, fueled a lifelong fascination with that number. The album also features a series of photos of Lennon’s face with different expressions. The front cover contained two flaps which, when folded, created several interchangeable “Lennon faces,” some of them silly. This is where May came in.

While discussing the creation of the album cover, John and May had an idea. They went up to the rooftop of the Record Plant Studios where he was recording at 321 W. 44th Street in NYC, and she started to take fun and candid photographs of John with her Nikon 35mm camera, capturing the playful essence that was the true John Lennon.

When the photos were developed, which you see now on the official landing page for the sale of these images as NFTs, they were well-received, but the 35mm format was not the right size for the album design requirements, and unlike digital images today, nothing could be done to change that back in 1974. New photos were taken but these NFTs feature the original behind-the-scenes images that were never used on the release.

About May & John
In September 1973, while separated from 2nd wife Yoko, John and May Pang left New York for Los Angeles to promote Mind Games and began an 18-month relationship, which John affectionately and publicly referred to this period of his life as his “Lost Weekend.”

Calling All Chefs!

We take you from the Butcher Block to the Blockchain

Introducing “recipes as revenue” - if you’re a Chef or Restauranteur, then you were hit hard by the pandemic. Here’s a nifty way for your diners, fans and followers to BUY and collect your recipes electronically as NFTs. Presenting (drum roll please)… GourmetNFT.com. Your recipes are valuable. We’ll make them available as NFTs / digital collectables on the blockchain. Welcome to the world of Fractional Cookbooks. Welcome to MAILBOX MONEY!

Thousands of Chefs are coming on board to create the world’s largest digital food portal via GourmetNFT.com including:

James Beard nominated and awarded Chefs
Michelin starred Chefs
World’s Top 50 Chefs
Familiar faces from TV & Streaming
Food Network featured Chefs
Netflix featured Chefs

Product Spotlight | McCartney Cloud Conferencing

The new online environment of seminars and conferences can be challenging. And even post-pandemic, we believe they are here to stay.
At McCartney, we’ve assembled a bi-coastal team of Zoom and Happin experts, and we’re excited to share our cloud conferencing management capabilities with you. 
We provide the ‘back-end’ of handling not only attendees, but moderators, presenters and even ‘green rooms’ for your conference.
From attendance fees / ticketing and notification emails, to calendar management and social media integration, we’ve got it handled!
In the end, all you should be focused on is the quality of your conference.
We’ll handle the Zoom Rooms!

McCartney Times Celebrates Its 5th Anniversary!

McCartney Studios - Video Options

Lean, Mean Green Screen!

You may be in a state or county (or simply a low-budget situation) where you can’t shoot a PSA / commercial or YouTube promo on location right now. Not to worry, with our thousands of hours of high-quality stock footage, messaging, music beds and our edit bay, we can put together a spot for you, without having to worry about permits, crews, locations and all the social distancing needed. Shoot us an email today so we can chat about goals, audience, medium and budget, and keep your message on the move with McCartney SmartSpots®.

Here are some examples for local business Green Screen Videos, and below options for video creation from stock footage.

Stock Footage - Storyboard Creation, Copy Writing, Music, Editing

Featured Clients:

Global Fan Exchange

Remember When David Bowie Went Public? Well, that was then, and this is now. Fast forward to 2021 and our long-time friend, associate and veteran Wall Street banker Mark Elenowitz (and his business partner PitBull) have put the blockchain to a brilliant use - turning fans into investors. If you have a publishing catalog, future tour, want to re-record your masters, a future contract in your sports career and you want to leverage a percentage of those receivables by selling a portion of your future assets NOW, this REG A+ compliant app and system will handle it all for you. Click the image below to download the PDF.

Introducing the Global Fan Exchange.
Global Fan Exchange “GFX” is a next generation fan engagement platform giving fans the opportunity to invest, drive awareness, and share in the success of celebrity ventures.

YOU FOCUS ON YOUR FANS; WE’VE GOT THE REST COVERED
Raise meaningful capital from fans and benefit from any share value growth alongside them.

ELEVATE YOUR BRAND
Activate a loyal group of brand ambassadors who have a vested interest in your venture’s success.

ENGAGE WITH FANS
Share exclusive content and initiatives directly with your biggest supporters on GFX.

GFX BRINGS YOU

• An innovative platform to seamlessly manage your entire offering

• Corporate set up, audits, regulatory filings, dividend distribution, & annual disclosure filings

• A team of Wall Street veterans & proven software engineers to compliantly prepare all necessary offering docs

• Advanced onboarding technology & investor management tools to support your offering

• Substantial partner program to identify the right crowdfunding platform & trading venue for your shares

Liquid Avatar - Where Privacy is Paramount

What’s A Liquid Avatar?

Show The World Who You Are™

A Liquid Avatar is a high quality, biometric and blockchain secured online version of you! Now when you go online, you can easily and securely provide who you are and share only the information that you want to share with others. The app is FREE and available for iOS and Android.

You can also use different Liquid Avatars for each facet of your personality. Choose different icons for different groups like, family, friends, school, business, social media, and others. 

Reader’s Corner

Some recommended summer reading from friends, family and clients.

“Here, There & Everywhere”
A Day Tripper’s Guide to Legendary Beatle Locations

Timing is everything they say. So, right before the pandemic, our own Dr. Angie McCartney released the first edition of a tourist guide for fans of the Fab Four. Well, all things come to those that wait, and now people are beginning to travel again and if you’re off to Liverpool, London, Hamburg, New York or Los Angeles, this travel companion will serve you well. It features QR/Flowcodes which when scanned with your SmartPhone camera, will transport you to more information, links and videos on the McCartney.com site where you can connect to all things Fab!

Available signed from the MrsMcCartneysTeas.com Shoppe or print on demand (unsigned) on Amazon all over the world (check your local listings)

Foreword by Freda Kelly

Liverpool-born Angie McCartney became a Beatle insider in 1964, at the height of Beatlemania when she married Paul’s Dad, Jim. Since then, she’s travelled the world, and, as a Beatle-Fan herself, she’s visited the hot spots and haunts frequented by the Fab Four.
Now, she’s compiled a list, complete with scan-able QR codes for you to visit from your couch, in your dreams, or better yet, in person. From the well-worn steps of the Cavern Club, to the little-known stools of Smith’s Bar, NY one of John Lennon’s favourite watering holes.

So, welcome aboard the Magical History Tour. A splendid time is guaranteed for all!

“Black Blind & In Charge” Governor Paterson's Long-Awaited Autobiography

“A story of visionary leadership and overcoming adversity. 
By David A. Paterson, 55th governor of New York. 
A title that hits you between the eyes is second only to a Governor put in office by a prostitution scandal. A remarkable read indeed.
As many of you know, I have written, produced, or ghostwritten 34 books and to work on this book with Governor Paterson was a privilege. I love this book and I hope you will too.”
Dr. Simon E. Mills

Visit the website for personalized, autographed book!

Watch the TeaFlix Tuesdays episode with Angie and Ruth McCartney and the Governor here!

Steve McQueen - In His Own Words

by Marshall Terrill

Drawn from more than five decades of media coverage, memorabilia and detailed research, Steve McQueen: In His Own Words, serves up the most credible and thought-provoking insights spoken by Steve McQueen: more than 450 quotations directly from ‘The King of Cool.’

McQueen, the global superstar and box office champion of the 1960s and 1970s, remains an enduring mythical figure of alpha-male coolness and has left behind a body of work that only a few will attain in motion picture history. His hell-bent-for-leather take on life and pitch-perfect performances are legendary and he is arguably more popular in death than he was in life. Surprisingly, the laconic actor who was known for his economy of words in film, had plenty to say in real life. He spoke freely regarding topics such as fame, cinema, money, sex, racing, popular culture, and had a forward-thinking approach on the environment.

In Marshall Terrill’s “Steve McQueen: In His Own Words,” we hear directly from McQueen through the widest array of sources: interviews, published articles, personal letters and audiotapes, creating the most intimate picture yet available of McQueen as an actor, filmmaker, racer, pilot, husband and family man in his own words and from his own perspective. The portrait that emerges is not a saint, not a sinner, nor a martyr, but a complex, contradictory man who became one of the greatest icons of cinema.

Accompanying the 450 quotes are more than 500 photographs, personal documents and memorabilia, many of which are seen here for the first time. They illustrate McQueen’s early life and movie career, as well as his passion for automobiles, motorcycles and antique planes.

The Profession
Commissioner William Bratton
with Peter Knobler

ABOUT THE PROFESSION

“Engaging. . . a remarkably candid account. . . Succeeding as a centrist in public life these days can be an almost impossible task. But centrism in law enforcement may be the most delicate challenge of all. Bratton’s ability to practice it was a startling phenomenon.” –New York Times Book Review

The epic, transformative career of Bill Bratton, legendary police commissioner and police reformer, in Boston, Los Angeles, and New York

When Bill Bratton became a Boston street cop after his return from serving in Vietnam, he was dismayed by the corrupt old guard, and it is fair to say the old guard was dismayed by him, too. But his success fighting crime could not be denied. Propelled by extraordinary results, Bratton had a dazzling rise, and ultimately a dazzling career, becoming the most famous police commissioner of modern times. The Profession is the story of that career in full.

The Profession is both a searching examination of the path of policing over the past fifty years, for good and also for ill, and a master class in transformative leadership. Bill Bratton was never brought into a police department to maintain the status quo; wherever he went–from Boston in the ’80s to the New York Police Department in the ’90s to Los Angeles after the beating of Rodney King to New York again in the era of unchecked stop-and-frisk–root-and-branch reinvention was the order of the day and he met the challenge. There are few other positions on Earth in which life-and-death stakes combine with intense public scrutiny and turbulent political crosswinds as they do for the police chief of a major American city, even more so after counterterrorism entered the mix in the twenty-first century. Now more than ever, when the role of the police in society is under a microscope like never before, Bill Bratton’s authority on the subject of improving law enforcement is profoundly useful. A riveting combination of cop stories and community involvement, The Profession presents not only a fascinating and colorful life at the heights of law-enforcement leadership, but the vision for the future of American policing that we sorely need.

Music News

GEIST - Book of Shadows

The Music Album, The Story, The Videos

Live Music is BACK Baby!

With venues (finally) re-opening we’re looking forward to getting out to hear some live music and seeing some clients and friends back on stage! Check out some new gigs from Steve Tyrell, Katja Rieckermann and Nick Marechal below - click the image for more info!

New McCartney Merchandise

Courtesy of our friends at Vision Merch - we have new stores and offerings for your McCartney collections! If you need logo merch for your band or brand, we’d be happy to introduce you!

So, that’s it from us for this edition, and all there’s left to say is: Stay happy, stay healthy!
We hope you've enjoyed Volume 40 of the McCartney Multimedia, Inc. newsletter.
If you'd like to know more about us, and keep up with our clients' events and news, please feel free to visit our "Newsletter" archive, which can be found here. Or of course, drop us an email>>>

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