Today we’d like to introduce you to Ruth McCartney.
Hi Ruth, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Childhood roots (early 1960s–70s)
As a youngster growing up with her mother, Angie, Ruth helped sort and respond to Sir Paul McCartney’s fan mail at their home. This “pocket‑money” task—organizing letters from around the globe and crafting responses—sparked her early awareness of fan engagement
In 1972, she assisted her mother in creating The Wings Fun Club, further deepening her appreciation for the connection between artists and fans
Formal launch of McCartney Multimedia (1995)
In 1995, Ruth co‑founded McCartney Multimedia, Inc.—a woman- and minority-owned creative agency—with her husband, Martin Nethercutt, and her mother. Based originally in Nashville, TN, and later expanding to Los Angeles, the company offered flash websites, CRM/e‑commerce solutions, rich media, and cutting-edge initiatives under Ruth’s direction.
Expansion into the digital realm (1996 onward)
By 1996, Ruth began steering the agency toward the rapidly evolving online space—offering web development, e‑CRM, email marketing, database solutions, and social media strategies. She also launched iFanz.com, a fan‑management platform designed to help musicians, celebrities, and brands collect, engage, and retain fans through data-driven communication.