McCartney Multimedia joins the KABN network and LiquidAvatar team!
(excerpt…)
With Digital Identity impacting almost every sector and potentially 100% of the addressable online market, the timing was right for KABN NA to bring together an outstanding group of executives with start-up, industry, and public market experience to support the Company.
"We are excited and honored to be able to work with such a talented, experienced and diverse group of executives who believe in Liquid Avatar and the value of digital identity," said Ben Kessler, Senior Advisor and Chair of KABN North America's Industry Advisory Committee. "As a group, our mandate will be to support the Company and its efforts while providing industry advice to help accelerate its growth."
Ruth McCartney
Ruth is a music industry veteran, communications expert and brand strategist with a strong marketing and entrepreneurial background. She's consulted and produced for Fortune 100, corporate, high-tech, non-profit & entertainment companies. She is also a public speaker and early Bitcoin adopter.
As CEO of McCartney Multimedia, Inc, Ruth has developed working relationships with industry leaders including Capitol Records, MGM/ Mirage, Lexus, Warner Bros. & T-Mobile. Her work has ranged from new media strategies and technology consulting, to development of database management solutions and marketing programs. Currently, her Hootsuite-Certified team is handling social media content creation, strategy, deployment and reporting for 36 worldwide city destinations in 7 languages. In addition, Ruth has also served as advisor to projects for non-profit and higher education organizations including the Farrah Fawcett Foundation, The Clinton Foundation & the Linda McCartney Centre for Cancer Research. The company also handles social strategy and marketing/digital PR for clients including creating custom marketing and sales funnels using their technology McCartneyMessenger.com to target & reach people via IM and Facebook and respond in real time.
Ruth's brainchild is the online Customer / Fan acquisition and retention, tool iFanz� iFanz.com® whose technology has provided online data mgmt., eCRM, & email broadcasting & compliance to LeAnn Rimes, Estate of Tupac Shakur, Roseanne Barr, John Cleese, Chevrolet, Paula Abdul, Edgar Winter, Texas Instruments and more. With 6.4 million members, it's amongst the largest privately held email mgmt. systems in the USA.
Formerly, Ruth was a singer/songwriter & recording artist on BMG/Jupiter Records and has headlined tours in Russia, Lithuania, Armenia, Uzbekistan, Turkmenistan & Siberia. Specialties: Branding, social media, eMarketing, digital distribution, web development, eCRM, block chain solutions.