McCartney Partners with Upstream for Utility NFTs

Digital Tokens / Tickets and VIP experiences in both the online world and IRL will become part of any agency / brand digital marketing plan as QR code adoption and mobile usage become ubiquitous.

We have aligned with Upstream a carbon-neutral ERC721 system which allows (for example) a venue, hotel, restaurant, rockstar or casino to leverage:

Mobile / App enabled Digital Tickets (aka NFTs)

 Let us help you dream up, point, click & create:

  • VIP room packages not available on Expedia etc.

  • "Skip the line" VIP Access

  • Soundcheck access

  • Meet 'n Greets

  • Spa packages “+take home the robe” not publicly available on the website

  • Dinner/cooking class with the Chef

  • Wine tasting with the Sommelier

You name it. The system can create thousands or millions of NFTs at no upfront cost to you.

Upstream can also:

  • Name the # of Digital Tickets (NFTs) to be created/offered

  • Tie NFTs to rewards points

  • Name the price

  • Specify the NFT utility; for example, when they are redeemed they disappear and are replaced with a commemorative “I Was There” bragging rights collectible

  • Print a teaser QR code on receipts or social posts to entice scans to win / enter etc.

  • Create an “on property” scavenger hunt to win XYZ

  • Reach “off property” previous guests to participate via push notifications to SMS

And much much more.