Franchisor Marketing Services

At McCartney, we understand that whether you are a service-industry or supply-side franchisor, you have a contractual obligation to your franchisees to provide marketing materials, brand guides, video templates and a whole toolbox of social media content to your network.

Beginning with “brand bibles” like these (download 1, download 2), and delivering both radio and video “donuts” like these, we’ve got you covered.

While one might be inclined to think that your local advertising agency might be able to handle the development of print ads, brochures, websites, and other collateral materials, the sale of a franchise is a very different animal.

On the one hand, the message you are sending to your prospective franchisee needs to communicate the excitement and the potential of the business and along with the message that the business is simple enough that they can succeed.  At the same time, the underlying message must also communicate that the business is complex enough that if they try to enter the business without you, they will be more likely to fail.  Clearly, this is a line that many consumer advertising agencies are not accustomed to walking.  Add to that the fact that franchise advertising is regulated in eight states (and must be shown to regulators in these states prior to registration), and it is often unlikely that a consumer ad agency will have the specialized knowledge to develop effective franchise marketing materials.

Contact us today to chat about your needs.