Rugby 7's Tournament in Las Vegas

Las Vegas | March 3-5

We had a great time watching the Rugby 7's event at Sam Boyd Stadium in Las Vegas, with over 30,000 people in attendance. We enjoyed the show where most of the Rugby playing nations were represented. The great thing about the 7's is that it is "short attention span theater." The games are 15 minutes each, two halves at 7 minutes and 1 minute break in between. So, if you missed a game, not to worry, the next one is right around the corner. From Pacific Islanders like Samoa, Fiji, Australia and New Zealand, to the European countries and of course Canada and the U.S., this is what makes this tournament so colorful and fan friendly. Graciously hosted by Bill Tatham (Owner, Grand Prix Rugby), we had Sam Boyd Stadium tower seating, great company, food and drinks. This sport is definitely on the rise in the US, and we consider ourselves lucky to be part of something new and fresh in the world of sports.
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Los Angeles Football Club

Martin @ LAFC HQ

Martin @ LAFC HQ

Exciting times and business opportunities for Los Angeles!
On behalf of Grand Prix Network and of course McCartney Multimedia, Inc, Ruth and I had a great meeting at the LAFC production offices and received a "Behind The Scences" tour of the brand new Banc Of California Stadium in downtown L.A. Opening in May, 2018 we were shown exclusive models, videos, and presentations of all the levels of business and sports opportunities.

LAFC is committed to building a 22,000-seat soccer-specific stadium, bringing $350 million in private investment to South Los Angeles.

Thanks Andrea Pagnanelli and LAFC for your hospitality and vision.

Farrah Fawcett Foundation - "Holidays Are In The Air"

December 18th, 2016 The Farrah Fawcett Foundation hosted the "Holidays Are In The Air" event at the Museum of Flying at Santa Monica Airport. A day of excitement for both children and parents that suffer from cancer related illnesses. Thanks to all of our Angels, Volunteers and Sponsors for making it happen!

Please support our cause...

How to properly set the Roxant Pro Video Stabilizer

Ruth McCartney is demonstrating how the Roxant Pro Video Stabilizer works with the iPhone 6s. It's a little tricky, but once you're locked into the right place, it works right out of the bag. I had it on various shoots now and it's great for slow video shots walking around. Keep in mind the iPhone camera is not suited for fast movements, you'll have to do those in post. (Martin Nethercutt)

NBC Universal Gala at The Catch L.A.

Shohreh Aghdashloo,  Martin Nethercutt

Shohreh Aghdashloo,  Martin Nethercutt

Well, I guess Hollywood Award season has officially begun.
I had the pleasure of catching up with one of my favorite actors: Shohreh Aghdashloo, best known for "House of Sand and Fog" starring next to Sir Ben Kingsley as well as many others. She's also a human rights activist fighting for freedom in Iran. What a pleasure! Thanks to NBC Universal for hosting at The Catch LA and Hans and Yoko for having us!

Apple Music Considering a Serious Price Drop, Sources Say

 Paul Resnikoff

What’s the ‘sweet spot’ price that will get streaming music to a billion subscribers? Maybe Apple Music will finally figure that out.

Apple Music may be preparing for a major price drop, according to a pair of sources working closely with the streaming service.  If implemented, the drop could be as much as 20%, which would put the final monthly price below $8.  The change, if implemented, would allow Apple to minimize any damage from a seriously undercutting Amazon Music.

The sources are not inside Apple, but have been working closely with the Apple Music service since its launch.  They also emphasized that the changes are still under discussion, albeit ‘under serious discussion’.  Still, there are valuation debates underway, and the price chop may not be implemented.

But how much are we talkin’ here?


Digital Diva Ruth McCartney Talks Big Data

Ruth McCartney, CEO of McCartney Multimedia and stepsister to the famous Beatle, spoke as part of the Paul A. Grosch Lecture Series on Wednesday, October 19, 2016.

Ruth McCartney shares her expert insights on Big Data and analytics.

Big Data is having a big moment. More than 90% of the data in the world was created in just the last two years. It’s cutting billions in energy costs, decoding DNA to find cures and anticipating hurricanes. Big Data predicted the Zika virus and the Ebola outbreak. It even predicted the winner of the 2012 presidential election.

With the power of massive data sets and advanced analytics, experts say that companies with savvy finance departments will better anticipate customer and supplier demand, predict sales and profits under hundreds of different scenarios, detect fraud and drastically cut the time it takes to close the books at the end of each quarter. Not surprisingly, accounting and finance graduates with data analytics expertise are in high demand.

“There is a new generation of accountants coming up who can be impactful in making sense of all this data that’s being collected,” said Ruth.

Ruth was introduced to data as a young girl in the mid-1960s when the Beatles were first becoming popular. She was essentially managing all of their fan mail by collecting names, addresses, cities and states as a way to keep in touch with them. She remembers John Lennon used to call them “customers” instead of fans.


Ruth and Angie McCartney present at El Camino College, CA

Ruth and Angie McCartney were invited to present at El Camino College in Los Angeles by Dr. William Doyle. Ruth presented "Art and The Beatles", her in-depth analysis on how the Beatles not only changed the music industry but also their affects on the world of style, fashion and art. The presentation included personal stories by Angie McCartney, giving the class of music students a "close up" look what it was like being around The Beatles when they started having success in the early 1960's. Thanks to Dr. William Doyle and staff for making it happen.

Ruth McCartney, Wendy Doyle, Dr. William Doyle and Dr. Angie McCartney

Ruth McCartney, Wendy Doyle, Dr. William Doyle and Dr. Angie McCartney

Video Production Up Close

Final Cut X session of Nick Marechal's EPK (

Final Cut X session of Nick Marechal's EPK (

A brief look "behind the scenes" of a video timeline in Final Cut X. To my mind, video editors never get enough credit for the work they do. From choosing the right video clips, sound, music, voice over and animation, the actual process of editing all theses materials is extremely complex. The storyline has to work, be correctly "paced" in order not to "bore" the audience and offer "fresh" content all the time throughout the entire movie. At the same time, the overall "message" has to be preserved without losing context. So, when all the scenes are shot, all the audio is selected my formula is this: For every shoot day, you have to allow for 3 days of editing. Then, step back, allow the film to "breathe" and look at it with fresh eyes, do final adjustments and then you're ready to publish.
(Martin Nethercutt)