Martin Nethercutt is responsible for the business and creative strategies of the company and its' brands from a 50,000 ft level. With over 25 years of business experience in both his native Germany, and since 1991, the USA, he focuses on the technological and creative expansion of the McCartney brand(s) and our clients. And, as "Viceroy of Vibe," Martin’s imagination has provided the foundation for many creative paths for McCartney's hundreds of clients.
On a hands-on basis, as writer and editor, Martin publishes the McCartney Newsletter to 7,000+ readers on a bi-monthly basis.
In 2005 he founded McCartney Studios, the filmic division of McCartney Multimedia. He is the German voice of renown brands such as: BMW, Roche, EMC, and many others.