From the earliest days of learning the value of fans by helping with The Beatles fan club management as her childhood pocket-money job, to today’s Big Data opportunities in e-marketing, to mobile commerce and branding, Ruth covers the spectrum of digital media from past to present. Her technological, entertainment and social media insights have served her well in the worlds of marketing and multimedia.
Her passion for marketing and communication drives her daily and now also an internationally acclaimed public speaker, Ruth shares her experiences in the music business, marketing, web development, social media, PR and now Big Data and The Internet of Things. And, when she wins the lottery, she wants a pet Sloth.
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