Springboard South, Houston

Ruth McCartney on the mentoring panel at Springboard South in Houston.

WHY SPRINGBOARD SOUTH?

Because we’ve spent the past four years building out the most attractive festival musicians could ever hope to find. And that means we attract the best musical talent to perform for Houston every June.

HOW DO WE DO IT?

By offering artists much more than just the opportunity to rock one of our stages. In fact, performing is just one of the constellation of opportunities we provide our performers.

Every year, we host the Band Bootcamp – it puts performers in front of a group of professionals that’s legitimately unparalleled in Houston. We’re talking about people involved in launching and guiding superstars like Beyoncé, Taylor Swift, Guns N Roses…over five years, we’ve accumulated an amazing list of mentors for our performers (if you’re interested in reading more, head over here).

New Beginnings From Rick Werner

Dear friends, former clients and colleagues,

I am thrilled to announce that I will be joining LA-based McCartney Multimedia, Inc. effective immediately, where I will serve as Digital Ambassador for the agency, representing their diverse service portfolio, which includes social media strategy & deployment, digital production, web development and branding, content development, site hosting and maintenance.

You can reach me by e-mail: rick@mccartney.com or by phone at 310-492-2601.  

Please get in touch, let me know what you’re up to, and let’s discuss how we might collaborate!

 

SEO

Is social media part of an effective SEO strategy, or is does it require a different approach?

Search Results: We’ve been hearing for years that SEO is the only way to boost your search results, and the implications are there that if you aren’t investing in SEO, you’re not doing business right. But social media, as part of an SEO strategy might be providing better results on its own.

Social Renaissance

“At some point I predict a “social renaissance” where we put away our smart phones and actually talk to each other again, in person, face to face.  Anyone remember that?
Try this: At a dinner party, tell your guests to put their smart phones in a basket by the door. During the evening the person who picks up their phone first, pays for dinner! You’d be surprised how edgy this party could get.”
Martin Nethercutt, President

Who's Your Audience? What's your Message?

How do you communicate with your audience?
What is the “tone” of your brand message?

During any successful branding campaign, visualization and tone of voice of the brand go hand in hand. It is vital to your vision and message that there isa confident harmony between the “look” and the “feel” of the brand and its actual message.

McCartney provides script writers, production coordinators and editorial staff, as well as voice over services to complete your perfect project/brand picture.

We give you the 50,000 foot view, so you can be confident with your message and hit the ground running.

Purveyors of fine Digital Products since 1995.